Lowe’s is no stranger to creating compelling content. Here’s what brands can learn from Lowe’s, which has built an integrated content experience.
Read more10 Facebook Content Marketing Dos & Don'ts For Brands
Start bringing your brand and stories to life by refocusing your Facebook marketing efforts on the content consumers want to see.
Read moreWill ‘Serial’ Inspire A Revival Of Branded Podcasts?
Marketers who tune into “Serial” will discover three storytelling practices that co-creator and narrator Sarah Koenig has mastered.
Read more6 Content Marketing Lessons From The Trenches
Win the content war by telling great stories, mapping out a plan, aligning with the buyer journey, investing in tools and people, and taking risks.
Read moreCross-Channel Coordination: Search & Social Integration Opportunities, Obstacles
Search and social represent two channels ripe with opportunity to begin building cross-channel synergy that influences consumers and drives action.
Read more3 Pillars to Build Stronger Social Strategies Amidst Declined Facebook Reach
If search is the king of intent, social rules the realm of interaction. In the initial onset, social advertising through channels such as Facebook helped fill in the top of the purchase funnel, driving awareness and consideration in a socially engaging environment. As Facebook has evolved, the…
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