Kelly Wrather

Sr. Manager, Content Marketing, Kenshoo

Kelly Wrather
Kelly Wrather is the Senior Manager of Content Marketing at Kenshoo, the global leader in predictive marketing software. Prior to joining Kenshoo, she helped launch the Accuen brand, the trading desk of Omnicom Media Group. A graduate of Boston University's College of Communication, Wrather's previous experience also spans social media and online community management.

Lowe's Has Nailed The Art Of Content Repurposing

By Kelly Wrather

Lowe’s is no stranger to creating compelling content. Here’s what brands can learn from Lowe’s, which has built an integrated content experience.

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10 Facebook Content Marketing Dos & Don'ts For Brands

By Kelly Wrather

Start bringing your brand and stories to life by refocusing your Facebook marketing efforts on the content consumers want to see.

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Will ‘Serial’ Inspire A Revival Of Branded Podcasts?

By Kelly Wrather

Marketers who tune into “Serial” will discover three storytelling practices that co-creator and narrator Sarah Koenig has mastered.

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6 Content Marketing Lessons From The Trenches

By Kelly Wrather

Win the content war by telling great stories, mapping out a plan, aligning with the buyer journey, investing in tools and people, and taking risks.

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Cross-Channel Coordination: Search & Social Integration Opportunities, Obstacles

By Kelly Wrather

Search and social represent two channels ripe with opportunity to begin building cross-channel synergy that influences consumers and drives action.  

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3 Pillars to Build Stronger Social Strategies Amidst Declined Facebook Reach

By Kelly Wrather

If search is the king of intent, social rules the realm of interaction. In the initial onset, social advertising through channels such as Facebook helped fill in the top of the purchase funnel, driving awareness and consideration in a socially engaging environment. As Facebook has evolved, the…

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