Facebook Marketing Essentials For Brands

Boost your Facebook marketing strategy and ROI with this essential collection of stories on data, audience, content, advertising, and analysis.

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Mardi Gras: A Missed Marketing Moment For Brands

Both local and national brands use the Mardi Gras celebration to push out social content, but could they do more to connect with consumers?

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Aflac One Day Pay Aims To Match The Speed Of Modern Consumers

Aflac is trying to satisfy insurance customers, who don’t like to wait long for anything, with a simplified submission process for claims.

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10 Brands Ready For Mardi Gras 2015

Multiple local and national brands are tweeting from parades and sharing content like recipes to get into the Mardi Gras spirit.  

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What Google Analytics Can Tell You About Your Facebook Strategy

By Mark Hansen

Improve Facebook marketing strategies by using Google Analytics to track Facebook users and their engagement with your website.

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14 Valentine’s Day Marketing Campaigns To Swoon Over

Hallmark, Ford, WestJet, Cartier, Oreo and Snuggle rank among the brands creating visual content as valentines for their customers.

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Emotional Storytelling Is KFC's Newest Ingredient

As KFC celebrates its 50th anniversary, the brand is trying to connect with consumers on an emotional level by focusing on touching moments.

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