Articles by Patrick Hong

Check Out Snickers' Brilliant 'You're Not You' Tweet To Jeremy Clarkson

Snickers wants to make sure the “Top Gear” host doesn’t go hungry on set, in a play on their “You’re not you when you’re hungry” campaign.

The social media activity of financial brands highlights a significant gap between consumer expectations, and what brands actually deliver.

One important question brands need to be asking themselves is whether their advertising efforts actually deliver value and aid the consumer journey.

Are brands doing enough to build positive relationships with ethnic and minority communities outside of Black History month?

New research reveals why continual innovation by brands in the app space is crucial for consumers to stay engaged with the apps they’re using.

A survey from Apigee has revealed fascinating insights on the extent of the influence that smartphone technology has had on U.S. and UK consumers.

To seize the mobile opportunity, brands must change the way they think about mobile to keep pace with consumer expectations and demands.

Brands that listen and personalize their services, communications, and incentives, will give themselves the best chance of winning consumer hearts.