Patrick Hong

Patrick Hong
Pat is one of the founding writers of Momentology. He is passionate about storytelling, technology, and the future of digital marketing. He likes banoffee pie (with a dollop of marmalade), spiders (just give them a chance), and stories of the impending zombie apocalypse (get ready). He dislikes shopping and dental appointments...

Check Out Snickers' Brilliant 'You're Not You' Tweet To Jeremy Clarkson

By Patrick Hong

Snickers wants to make sure the “Top Gear” host doesn’t go hungry on set, in a play on their “You’re not you when you’re hungry” campaign.

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Finance Brands & Social Media: Consumers Expect More

By Patrick Hong

The social media activity of financial brands highlights a significant gap between consumer expectations, and what brands actually deliver.

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Why Advertising Must Be More Consumer-Centric

By Patrick Hong

One important question brands need to be asking themselves is whether their advertising efforts actually deliver value and aid the consumer journey.

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Why Do Most Brands Stay Clear of Black History Month?

By Patrick Hong

Are brands doing enough to build positive relationships with ethnic and minority communities outside of Black History month?

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Mobile App Usage Forecast: Consumers Will Spend More Time, Money In 2015

By Patrick Hong

New research reveals why continual innovation by brands in the app space is crucial for consumers to stay engaged with the apps they’re using.

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Hooked On Smartphones: 23 Compelling Mobile Consumer Statistics

By Patrick Hong

A survey from Apigee has revealed fascinating insights on the extent of the influence that smartphone technology has had on U.S. and UK consumers.

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CMOs: New Mobile Marketing Strategies Needed To Match Consumer Demands

By Patrick Hong

To seize the mobile opportunity, brands must change the way they think about mobile to keep pace with consumer expectations and demands.

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3 Tips To Win Ecommerce Consumer Loyalty

By Patrick Hong

Brands that listen and personalize their services, communications, and incentives, will give themselves the best chance of winning consumer hearts.

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Welcome to Momentology

Momentology is the leading digital marketing strategy and news resource for senior marketers who believe in a strong customer-centric focus and want to learn how to be visible and persuasive in the moments that really matter.