Lisa Lacy

Senior Features Writer

Lisa Lacy
Lisa is the senior features writer. She previously covered digital marketing for Incisive Media. Her background also includes editorial positions at Dow Jones, the Financial Times, the Huffington Post, AOL, Amazon, Hearst, Martha Stewart Living and the Dian Fossey Gorilla Fund. She's a graduate of Columbia's School of Journalism and the University of Sussex.

Marketing's Next Phase: Your Product Is Your Marketing

By Lisa Lacy

In order to keep up with rapid industry change, brands must now consider marketing as a product for consumers.

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User-Generated Content: 9 Advantages & Challenges

By Lisa Lacy

User-generated content is cheap and plentiful, but what other opportunities exist for marketers? And what challenges must you consider?

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Brands Use International Women's Day To Talk Gender Inequality, Empower Women

By Lisa Lacy

Brands used International Women’s Day 2015 to communicate messages about gender quality, empowerment and domestic abuse.

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10 Remarkable Influencer Marketing Facts

By Lisa Lacy

As the idea of celebrity changes for younger generations, what do marketers need to know about influence to remain relevant to consumers?

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Mashable’s Pete Cashmore On Brand Storytelling: Where To Next?

By Lisa Lacy

In an age of rapid technological development, how does a brand stay connected to its audience and continue to serve compelling content?

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The Dangers Of Industry Disruption: Why Brands Must Think Like Startups

By Lisa Lacy

Brands like Smirnoff, Ritz, and Sour Patch Kids apply marketing principles gleaned from startups to avoid industry disruption.

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18 New Content Marketing Rules

By Lisa Lacy

Ways your brand or business can create great content, market it on the right platforms, and engage your target audiences.

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Oscar 2015 Marketing Predictions

By Lisa Lacy

Many themes that emerged around the Super Bowl are reappearing as marketers gear up for the 87th Academy Awards on February 22.

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Welcome to Momentology

Momentology is the leading digital marketing strategy and news resource for senior marketers who believe in a strong customer-centric focus and want to learn how to be visible and persuasive in the moments that really matter.