User-Generated Content: 9 Advantages & Challenges

User-generated content is cheap and plentiful, but what other opportunities exist for marketers? And what challenges must you consider?

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Why Advertising Must Be More Consumer-Centric

One important question brands need to be asking themselves is whether their advertising efforts actually deliver value and aid the consumer journey.

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Brands Use International Women's Day To Talk Gender Inequality, Empower Women

Brands used International Women’s Day 2015 to communicate messages about gender quality, empowerment and domestic abuse.

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Sustainable SEO Is Strategic, Not Tactical

By Christopher Hart

Investing in short-term tactics is risky. Here’s why you should embrace a consumer-centric SEO strategy that will deliver long-term business results.

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10 Remarkable Influencer Marketing Facts

As the idea of celebrity changes for younger generations, what do marketers need to know about influence to remain relevant to consumers?

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From Social Presence To Social Selling: 5 Tips For Making The Leap

By Dana Olivas

Brands must strategically curate the right social ambiance and guide it for maximum selling effectiveness. Here’s how.

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Why Do Most Brands Stay Clear of Black History Month?

Are brands doing enough to build positive relationships with ethnic and minority communities outside of Black History month?

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