5 Emerging Super Bowl 2015 Advertising Themes

By Lisa Lacy

Brands bank on Super Bowl ads featuring cuddly pets, dependable dads, and tales of triumph over adversity to score with consumers.

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Newcastle Crashes The Super Bowl Again, But Is Ambush Marketing A Good Strategy?

By Lisa Lacy

While ambush marketing raises some legal considerations, it can help reinforce brand ethos while also potentially connecting with new audiences.

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Ultimate Digital Marketing Campaign Template For 2015

By Danny Goodwin

This digital marketing campaign template will help improve your email, paid search, organic search, social, and content efforts in 2015.  

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6 Exciting Digital Marketing Campaigns To Remember From 2014

By Danny Goodwin

The best digital campaigns of 2014 embraced multichannel marketing, and provided multiple layers of entertainment and engagement for consumers.

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Is Your Global Brand Marketing In Your Customer’s Native Language?

By Danny Goodwin

How many of your customers speak a language other than English or don’t speak it at all? Do you market to this subset in ways they can understand?

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Two Worlds Coming Together: The Marriage Of PR & Marketing

By Bas van den Beld

Public relations and marketing are related and can work together and learn from each other to increase the effectiveness of digital campaigns.

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