Momentology

Has your brand or its CEO ever been the target of mean-spirited and scurrilous attacks? If not, it could happen at any time. It happened to Elixir Interactive a couple of years ago. The interactive marketing agency, which provides online reputation management and search engine optimization…

A new survey from Johnson & Johnson partner site, BabyCenter, has revealed that nearly two-thirds of upper-income millennial moms acknowledge that they are influenced by online recommendations when purchasing baby products. BabyCenter’s study surveyed 905 new and soon-to-be moms in a…