March Brandness Bracket: Which March Madness 2015 Campaigns Reign Supreme?

We’ve pitted the top campaigns against each other to determine which brands deserve a cut of March Marketing Madness 2015 glory.

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Marketing's Next Phase: Your Product Is Your Marketing

In order to keep up with rapid industry change, brands must now consider marketing as a product for consumers.

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Tweets In Google Search: 4 Ways Brands Can Increase Visibility

By Lisa Williams

As tweets start becoming more visible in Google’s search results, should your brand or business re-examine its Twitter and SEO strategies?

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Check Out Snickers' Brilliant 'You're Not You' Tweet To Jeremy Clarkson

Snickers wants to make sure the “Top Gear” host doesn’t go hungry on set, in a play on their “You’re not you when you’re hungry” campaign.

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Finance Brands & Social Media: Consumers Expect More

The social media activity of financial brands highlights a significant gap between consumer expectations, and what brands actually deliver.

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User-Generated Content: 9 Advantages & Challenges

User-generated content is cheap and plentiful, but what other opportunities exist for marketers? And what challenges must you consider?

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