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Content marketing allows brands to tell their own stories and to own the conversation by putting consumers at the center of the universe.
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Content scorecards are one of the best, most relevant tools for analyzing past, present, and potential future performance of content. Here’s why.
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Marketers looking to emulate Budweiser’s advertising success with puppies should develop content with relatable themes and emotional triggers.
Read moreSuper Bowl Moments: These Brands Had Truly Memorable Ads
In addition to the New England Patriots, brands like Fiat, Always, McDonald’s, Toyota and Bud Light were Super Bowl winners in their own ways.
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