Taco Bell Gives Fans A Valentine's Gift: Temporary Tattoos

The branded on-trend accessory is the result of social listening as Taco Bell tries to continue building an authentic friendship with millennial fans.

Read more

14 Content Marketing Tips From The Pros

Content marketing allows brands to tell their own stories and to own the conversation by putting consumers at the center of the universe.

Read more

7 Steps To A Customer-Centric Content Scorecard

By Lisa Williams

Content scorecards are one of the best, most relevant tools for analyzing past, present, and potential future performance of content. Here’s why.

Read more

Is The Brand Hashtag Dying?

Experts say being a social brand is now less about hashtags and more about engaging consumers by creating inspirational and actionable content.

Read more

Can Budweiser's Puppy Commercials Teach Other Brands New Tricks?

Marketers looking to emulate Budweiser’s advertising success with puppies should develop content with relatable themes and emotional triggers.

Read more

Super Bowl 2015 Moments: These Brands Had Truly Memorable Ads

In addition to the New England Patriots, brands like Fiat, Always, McDonald’s, Toyota and Bud Light were Super Bowl winners in their own ways.

Read more