Thomas Cook Concept Stores Bring Digital Innovation To The High Street

Travel brand Thomas Cook has opened 11 new Cruise Concept Stores in which consumers will find fully integrated digital retail experiences.

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Top Halloween Digital Marketing Campaigns of 2014: Brands Treat Consumers to Videos Galore

Halloween digital marketing roundup: brands opt for scares, Vine and Instagram, choose-your-own adventure experiences, and virtual trick-or-treating.

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6 Marketing Lessons From Taco Bell On Maintaining Perpetual Cool

Taco Bell calls its new app the biggest disruption to the industry since the drive-thru. The brand shares lessons from developing and launching the app.

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Homing In On Every Search-Led Travel Buying Cycle Touchpoint

By Daniel Bianchini

How brands can do the best possible job of catering to travelers’ needs from a search perspective, at every search-led stage in the buying cycle.

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Mercedes Is Using Instagram To Woo Generation Y

German auto manufacturer Mercedes-Benz has several new models that come at lower price points and is using Instagram to create awareness with millennials.

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Consumer Reviews Strongly Influence Tablet Buyers

Online reviews are the most influential resource in consumer purchase journeys, and more people use mobile devices to inform their final purchase decisions.

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