What Loyalty Marketers Can Learn From Dating

By Geoff Smith

Brands that want to make deep, lasting connections with consumers must start slowly. Listen, respond, and show loyal customers some gratitude.

Read more

Oscar 2015 Marketing Predictions

Many themes that emerged around the Super Bowl are reappearing as marketers gear up for the 87th Academy Awards on February 22.

Read more

Awards Shows Offer 4 Marketing Moments For Brands To Seize

Awards shows offer specific moments for authentic, smart brands to create meaningful connections with millions of viewers.

Read more

Heineken Video Stunt Woos U.S.-Based Champions League Fans

The video is part of a broader effort from the Dutch beer brand to connect with the 90 million fans of European football who live in the U.S.

Read more

Facebook Marketing Essentials For Brands

Boost your Facebook marketing strategy and ROI with this essential collection of stories on data, audience, content, advertising, and analysis.

Read more

Aflac One Day Pay Aims To Match The Speed Of Modern Consumers

Aflac is trying to satisfy insurance customers, who don’t like to wait long for anything, with a simplified submission process for claims.

Read more

3 Tips To Win Ecommerce Consumer Loyalty

Brands that listen and personalize their services, communications, and incentives, will give themselves the best chance of winning consumer hearts.

Read more

14 Valentine’s Day Marketing Campaigns To Swoon Over

Hallmark, Ford, WestJet, Cartier, Oreo and Snuggle rank among the brands creating visual content as valentines for their customers.

Read more