Mardi Gras: A Missed Marketing Moment For Brands

Both local and national brands use the Mardi Gras celebration to push out social content, but could they do more to connect with consumers?

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Why Video Is A Content Marketer’s Best Medium For Storytelling

By Greg Jarboe

Stories, whether fictional or nonfictional, are illustrative, easily memorable, and allow a brand to create stronger emotional bonds with customers.

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10 Brands Ready For Mardi Gras 2015

Multiple local and national brands are tweeting from parades and sharing content like recipes to get into the Mardi Gras spirit.  

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What Google Analytics Can Tell You About Your Facebook Strategy

By Mark Hansen

Improve Facebook marketing strategies by using Google Analytics to track Facebook users and their engagement with your website.

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3 Tips To Win Ecommerce Consumer Loyalty

Brands that listen and personalize their services, communications, and incentives, will give themselves the best chance of winning consumer hearts.

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14 Valentine’s Day Marketing Campaigns To Swoon Over

Hallmark, Ford, WestJet, Cartier, Oreo and Snuggle rank among the brands creating visual content as valentines for their customers.

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14 Content Marketing Tips From The Pros

Content marketing allows brands to tell their own stories and to own the conversation by putting consumers at the center of the universe.

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