Check Out Snickers' Brilliant 'You're Not You' Tweet To Jeremy Clarkson

Brand scores with gag offering to help out suspended 'Top Gear' with free candy bars.

The CMO's Guide To Forecasting SEO ROI

By Kirsty Hulse

Forecasting ROI is crucial before investing in SEO. Make sure you have defined measurable objectives and understand the size of the opportunity.

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Use Google Analytics To Find Out Why People Leave Your Website

By Mark Hansen

You’re seeing lots of visitors come to your site, but they aren’t sticking around or converting to customers and contributing revenue. Now what?

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Finance Brands & Social Media: Consumers Expect More

By Patrick Hong

The social media activity of financial brands highlights a significant gap between consumer expectations, and what brands actually deliver.

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User-Generated Content: 9 Advantages & Challenges

By Lisa Lacy

User-generated content is cheap and plentiful, but what other opportunities exist for marketers? And what challenges must you consider?

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Why Advertising Must Be More Consumer-Centric

By Patrick Hong

One important question brands need to be asking themselves is whether their advertising efforts actually deliver value and aid the consumer journey.

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Brands Use International Women's Day To Talk Gender Inequality, Empower Women

By Lisa Lacy

Brands used International Women’s Day to communicate messages about gender quality, empowerment and domestic abuse.

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Sustainable SEO Is Strategic, Not Tactical

By Christopher Hart

Investing in short-term tactics is risky. Here’s why you should embrace a consumer-centric SEO strategy that will deliver long-term business results.

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Lowe's Has Nailed The Art Of Content Repurposing

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Lowe’s is no stranger to creating compelling content. Here’s what brands can learn from Lowe’s, which has built an integrated content experience.

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CMOs: New Mobile Marketing Strategies Needed To Match Consumer Demands

By Patrick Hong

To seize the mobile opportunity, brands must change the way they think about mobile to keep pace with consumer expectations and demands.

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Link Building Now: 5 Key Points You Need To Know

By Kristine Schachinger

Great content isn’t enough. Link building helps make your site visible to consumers who use search engines to find the products you sell.

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Introducing The Facebook Marketing Strategy Guide

By Danny Goodwin

Get all the data and insights you need for a successful Facebook marketing strategy in Momentology’s new guide on the biggest social network.

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