The 6 Marketing Skills you Need to Master

Marketing is crucial to the running of any business, without it people would not be aware of your existence or the services and products you offer and it is likely that you would see a huge reduction in the profits you make as you are reliant on walk-in customers alone. If you do not already have a team dedicated to coming up with your marketing material concepts and designs then I would urge you to look at how you can move your resources around to fund this as it is crucial to your overall business success rate.


Appealing to The Right Customer

One of the biggest things to remember when it comes to marketing would have to be the fact that you need to direct your content to certain groups that are more likely to go ahead with purchase with you. Doing this can significantly increase the effectiveness of the content you are making. For example, a woman’s beauty brand may not have the best reception if it was to target males over sixty as they are less likely to want to use the products you are offering

A great example of a brand that follows this idea would have to be the pet hemp company that specializes in cbd cat treats and dog treats, this brand makes its money by selling its high-quality CBD products for pain relief and relaxation. However, it is likely that this barn has found this success by using its marketing to target those who are pet owners as this is the audience who are most likely to spend money with the brand.



Another important factor to remember when conducting your business’s marketing would be to ensure that you are not copying any existing ideas, as this will generate confusion between your brand and the original which is something you definitely want to avoid if possible. By coming up with unique ideas that have not been seen before you have more chances of having a positive reception within your industry.


Choosing Your Platform

The platform that you conduct your marketing from is just as important as the content itself, not only for helping with choosing the right customer base but it can also be much cheaper and more convenient for you if you were to do your marketing on an online platform such as social media or within your own website. By going online you are targeting more people at once by simply maintaining a few regular posts detailing your business and the products you have on sale. Social media also provides the opportunity for you to speak directly with your customers as they have access to an account that represents your company. Marketing online is much cheaper than using physical advertising as you do not need to pay to have the content printed or displayed in a high-profile location.


Diversifying Your Content

One way that you can boost your marketing is by ensuring that you have multiple types going at once. If you want to have a memorable impact on potential customers then you will need to have your content displayed in many different formats in many different locations so that people are being constantly reminded of what you have to offer.


Design and Aesthetics

Design is a crucial factor within any kind of marketing, if you are not the best designer then you will need to make sure that you have someone on your side who can handle this part of the work. Your advertising material needs to stand out and carry a clear message or insight into your business, anything too complicated is unlikely to have the desired effect and you may notice that people lose interest.


Marketing Development

The final skill that you will need to master in order to boost your business with your marketing would be to think about how your marketing material is going to develop along with your business. Your material should go through regular editing and redesigns as you want to keep customers interested and in anticipation of what you are going to do next. Many brands think that they can stick with a single concept for months at a time but if you are wanting to stand out I would avoid doing this.

How to Market Risque Products With Ease

Let’s be honest, sometimes there is a demand for items in the world that do not necessarily feel as though they will benefit from your usual marketing techniques. If you think about items such as sex toys or related goods, you can’t exactly advertise them on a local billboard as there are certain rules that more risque businesses have to follow. These rules can make marketing your products feel almost impossible and lots of businesses fail as they believe that they simply can not get their product out there to the mass market. Here are some of our tips on marketing risque products with ease.  


Find online communities 

Thanks to the internet, it is easy to find an audience for essentially any product. The internet is a weird place, which means that there are a lot of people that could be potential customers for whatever product you sell. Say you sell bondage gear, you simply need to search for online pages that are full of people that love bondage. You can look on places like social media for this, or you can find a lot of other online communities. More often than not, people within these communities are already looking for brand new products to try and so you can quickly increase your business by communicating with these communities and getting your brand out there. 


Try to rework the branding 

A big reason that a lot of risque products can be hard to sell is due to the fact that they already have a reputation built around them. In order to increase your potential sales and get your business out there, I recommend that you try and completely rework the branding behind it. For instance, if you think about something like cbd flower, there is a commonly known misconception that this is just another weed product that will ‘get you high’. Of course, people who are familiar with CBD flowers know that this is not the case, but those who are only familiar with what the public has said about CBD flowers may believe that CBD is simply a recreational drug.  

If you are someone that is selling CBD flower, then you should promote the medical benefits and try and make this clear to the public as this will get rid of any belief that CBD flower is just another drug that is being peddled to the world.  


Get A marketing team 

The best thing you can do if you are struggling to market a risque product is hire a marketing team. A good marketing team will be able to market anything you throw at them, but many claims to be able to do this without actually being able to, so be sure to check out their other work before hiring them. 

People with experience in marketing will also have a lot of business connections, which means that they may be able to find a potential market for you to be able to sell your products in.  

How Your Business can Use TikTok to Boost Sales

The success of the new social media platform TikTok is very well known with millions of users all over the world it provides a marketing opportunity for many businesses to help spread the word about the services they are offering as well as raising awareness of your company’s existence. The great thing about TikTok is that there is such a variety of age groups who use this app, this means that no matter what your business sells you should be able to find customers that fit your demographic on this platform.

The great thing about using any free social media platform is the fact that you can reach so many different people with minimal effort and at no expense, this helps to cut the costs of marketing and if it works better than the advertising methods you would normally have to pay for that can only be a positive thing. At the end of the day as TikTok is free you have nothing to lose if you want to try and attract new customers by taking advantage of this platform.


Reaching New Potential Customers

Using TikTok and other free social media platforms is one of the most effective marketing and advertising strategies you can use in this era. Most people spend a significant amount of time on their phones so this would have to be the best way to attract them to your business, social media posts allow you to add links and pop up advertisements to your content making it so simple to see what you are offering and how to reach your website. If your business is not currently accessible online then I’m afraid that you are significantly reducing the number of people that you can attract.

Within any industry, the competition to be the most successful is relentless so you need to be doing everything possible to build your following which will, in turn, increase the amount of revenue on your sites. Most businesses are already using social media as a marketing tool so if you do not have any pages set up for your business you will be missing out on the huge volume of people that you could be interacting with. If you are lacking followers on TikTok you could increase your trending rate and popularity and buy tiktok views paypal.


Using TikTok as a Free Platform

As previously mentioned TikTok is like many of the existing social media platforms in that it is free to create an account and start producing content, it would be a mistake to pass up on this opportunity as it can be done with minimal effort. As long as you are posting regular content that is clear and concise about what you offer in terms of stock and services you should be on your way to success. This can also save you money as you no longer have to pay extortionate amounts to be able to spread the word about your brand and the results of online marketing are usually much more effective than what can be achieved through other means.


Brand Partnerships

If you find that the general response to your TikTok page is not going as well as you thought you could take it to the next level and offer a brand partnership to an existing TikTok star. For a fee some stars will recommend your business to their huge followings, this is a very effective technique as it seems that those with the most followers have significant influence over the public. Using this influence to your advantage can be a great way to use TikTok to increase your customers and spread the word about your products.

The States With the Strongest Housing Market as of 2020

There are so many states in America that have brilliant housing markets. If you’re moving to America, the last thing you need is to move to a place with a terrible housing market. You want to be somewhere secure, where you can purchase a place easily and without worrying. There are enough things to worry about at the minute without having to stress about being able to sell your house or find your dream living space. And that is why we have compiled a list of the states with the strongest housing market as of 2020.



The first state with the strongest housing market as of 2020 in Virginia. If you’re looking to sell your house in virginia, The House Guys are the best, always buying houses quickly and giving you cash without paying for a realtor. Virginia is a great state, steeped in history and various traditions. Many refer to it as the birthplace of America and rightly so, as it’s where English settlers first came in the sixteen hundreds. Since then, the state has played a role in every big American event. This is why the housing is so affordable here and you should consider investing in one.



Nevada is a pretty big place for housing as well. There is a house that costs, amazingly, nearly 2 million dollars. This makes sense considering the place is known as the ‘Silver State’, a name it got from its focus on silver.


South Dakota

South Dakota is one of the best states for housing, with a score of 212.4, much higher than the national average of 165.9. This makes sense as South Dakota has a lot of fertile soil used for crops and so the place is very self-sufficient. I went on a trip to South Dakota once and was blown away by how many houses there were for sale. It’s just the place to be and houses may be pricey but they’re definitely worth it.



Michigan is a fantastic state with the fifth-lowest cost of living. If you want to buy a house here, it’s easy to do and you’ll save yourself some money.



Oklahoma is another state with an amazing housing market. It’s second on the list of the best cost of living and has a housing score of 214.7. It’s incredible. Oklahoma was actually adopted by the USA in the early eighteen hundreds as part of the Louisiana deal. The economy of the state is largely dependent on the oil and natural gas industry. In fact, the capitol building is situated just above an oil well in the capital city. In addition, the state has become what many call, tornado alley because in 1974, it received five tornadoes in just one day! So if you’re buying a house here, make sure to take precautions. You don’t want your new house to fly away.


North Dakota

Interestingly, the state of North Dakota has the lowest poverty rate, clocking in at 10.3%. The average of the nation is 13.4% with some other states nearly reaching a poverty rating of 20%. Its housing score is 216.3. This state also became part of the USA through the Louisiana purchase of 1803. Also, the state remained largely uninhabited until railroads were introduced, so it’s easy to get a train if you’re living here. And 90% of the land is used for farming with a fifth of the nation’s population being involved in some way in agriculture.



Nebraska is the state with the most income equality. It has a housing score of 219.7 which is very impressive. It’s biggest farm product is beef and has a huge urban state called Omaha. This is the home of one of the world’s richest men, Warren Buffet.



This state has a housing score of 221.1. It’s definitely got a stable housing market and its history is tied to the formation of the country. It has also seen a dramatic increase in the number of tourists visiting the state in recent years, which some belief in significantly boosting the housing market value overall.



Here, the housing score is 221.3. The median gross rent is $807 a month. After the second world war, huge pushes forward in transport and manufacturing meant that an influx of people moved here. At the start of the nineteen hundreds, car manufacturing was booming in Indiana and even now, the state sends more products to Canada than any other place. They’re also producing 36 million tons of coal every year.



Iowa ranked number one for the best states affordability ranking. They have a housing score of 246.8 and the best cost of living. This is due to Iowa being quite a small state but surprisingly playing a large role in US politics. It’s also a farm state.

Is it Possible to Compete With Amazons Marketing Department

Amazon is arguably one of the most popular and thriving businesses that exist today. It would be difficult to find someone that doesn’t regularly use Amazon’s services due to the sheer variety of things that they offer. Not only does Amazon promise fast delivery for all of our needs at any time, but it also offers music and video streaming services. Even if you are someone that doesn’t regularly use amazon, you have definitely heard of them. But why is that?


Amazon has managed to make its way onto most media platforms and also into some of the most popular movies and TV shows. This is because Amazon has a fantastic marketing team, that makes sure that they are always on top of their game and continue to be one of the most visited sites on the internet right now.


If you are someone who owns a small business or you’re thinking of starting a business, then you may be wondering whether or not it is possible to compete with the dedicated marketing department that Amazon has.


Here is a list of some of the marketing techniques that Amazon uses and how you can use them in order to compete with the business.



Again, if you have heard of Amazon as a company, it is likely that you have encountered one of their sale days or ongoing offers. They have a few sale days every year, the most popular being Prime day which sees thousands of some of their most popular products on sale for a margin of the price. They also take part in Black Friday, which once again results in many of their products being sold at incredibly cheap prices. This may not appear to be a traditional way of marketing, but it is one of the best marketing techniques that Amazon utilizes.  Events like these have a lot of people talking about Amazon in the upcoming days, so the website ends up getting a lot of traffic which in return improves its position among the search results.


If you are someone that operates a business and has a website, you may benefit from having your own kind of sale. The sale does not necessarily have to be to the degree of Amazon’s, but it would benefit you to have a sale that a lot of people would talk about. It may also be a good way to shift any stock that is not selling easily.



Another technique that Amazon uses in order to improve their client base is partnerships and advertisements on Youtube. They will often reach out to a content creator on youtube and ask them to promote Amazon, in exchange for some money for their video content. If you are someone who owns a small business, then it is unlikely that you’ll have the funds to do this. However, you can still use youtube to your advantage. Something that you can do is make an advert of some sort and then upload it to a youtube channel. You can then share this video on your social media and gain some attention. If you are worried about your video not getting enough views, then you could always consider buying YouTube views from companies like Buying views is a very common practice for a lot of companies, as buying views means that advertisements grow in popularity and more people can see your videos. If a video already has a substantial amount of views, then it is bound to gain the interest of some possible customers.

Why Confidence Is Key to Success in a Board Room

For those of you who are familiar with the business world, you will know the huge importance of the decisions made based on your work in the boardroom. Making and presenting pitches for business ideas or products can be totally dependent on your confidence. A candidate who lacks confidence can have a serious impact on the decision going in your favour, this is mainly due to the fact that you are not only trying to convince your superiors to invest in your business but, they would be investing in you and your business capabilities also.


Personality is what sells a product if you don’t have the personality and sales skills it can come across that you lack the passion and drive to be a worthy investment. The boardroom environment can be a very pressure inducing setting, they tend to be intimate events with a small business team pitching their ideas to a team of very rich people, it is completely understandable that you would lack confidence in this situation but with experience, the ordeal will become easier.


How to be prepared.

A great way to reduce some of those nerves would be to ensure you are adequately prepared to give your presentation and answer any possible questions. If you are well informed about the important stuff you will find yourself feeling a lot more confident, showing off and being prepared will work in your favor to possible investors. Knowing what you are talking about displays a level of professionalism and reinforces to viewers that you are very serious and passionate about your business.


Things to remember to revise before a boardroom pitch would be finances, plans, products, proposed offers and remember to be clear of the concept you are offering. Putting together an information pack or presentation board can be a great way to remember you cover everything you need to, maybe a slideshow with prompts and important info, this again reflects the effort you put into the business and helps you cover all of the bases. Overall preparation is a great way of combating a lack of confidence, with the relevant work you can really take the opportunity to sell your business.



Another key factor to remember when it comes to being confident in the boardroom is how effectively you work as a team. It is likely that you will be presenting your pitch in a group, different people will be responsible for conveying certain information. Ensuring that everything goes smoothly is heavily reliant on group practising and how well you work together. A good idea would be to spend time getting to know each other to build up a strong bond that can be carried into the workplace.


A great way to help build these relationships would be to have fun together, why not plan a day trip, or a lunch or even time playing fun games. Games like never have I ever or  a game of Would you Rather, can be an extremely funny way of encouraging group consensus. If your group has a solid and positive relationship with each other, they are more likely to work cohesively as a solid unit.


A high level of respect and good friendships between a group can not only increase confidence but it will also be apparent to prospective investors what a strong unit you are. If your team is strong the situation will seem a lot less intimidating as you are in it in a prepared and happy team. Teamwork is a very professional attribute to have as it is detrimental to a lot of aspects of business, this quality will show off your professionalism and make you a much more desirable asset.


Overall, there really isn’t a place for lack of confidence when it comes to the world of business, if you wish to be taken seriously in the boardroom, you must face your fears. At the end of the day, it is your product or concept that is on show, you should be passionate enough about your product to be able to deliver a positive and strong pitch, being confident is a piece of advice you will want to hold on to, in order to ensure your success.

How Marketing can be Used to Spread Awareness and Incite Change

Marketing often gets a mixed response from the general public. A lot of people simply associate it with advertisements and capitalism. It has a bad rep for being nothing more than trying to trick people into buying things and staying tried to the shackles of capitalism. But there is another side to marketing that is very much overlooked and ignored when it is actively taken in. That is the positive aspect of marketing that is used to spread awareness and incite real and positive change in the world. You might be wondering how that is possible? How are these big cooperate marketing divisions changing the world for the better? Well, below we are going to shatter your preconception of the marketing field.


The Boardroom

When people hear marketing they imagine men in suits in a board room toiling over their latest product. This is only one aspect of marketing. In reality, everything you have ever heard of is marketed. This includes charities, environmental agencies, animal rights groups and even marketing and advertising services for medical practices. It is an aspect of the field that is overlooked massively by the general public. Why is it? It is due to these corporate board rooms. Their often shady and evil practices shine a bad light on the field and turn people away from advertisements. People do not like being told what to do or think. And there is a huge notion that advertisements are simply that. Telling people what to do and think. But how can this be used for positive change?


The first and most obvious answer is, marketing can raise awareness. Marketing does not always need to be just selling a product. It can also be providing information to the viewer. Adverts, at their core, are just information. So a lot of companies and organizations can use this to spread awareness about serious issues.

A good example of this is environmental agencies. Through their marketing strategies, they can raise awareness of the effect people and companies are having on the environment. And this is great because more awareness means more people are going to want to change for the better. And the effects of this have been seen already. The world has noticed people trying to be more environmentally friendly and petition companies to reduce their carbon footprint. All of this can be said to be a direct cause of positive marketing.

Physical Health

This one may surprise you, but medical awareness has been improved greatly over the last few years thanks to marketing. But how? Firstly there are more health-conscious organizations that seek to get you signed up and taking part in their programs, whether that be dieting or exercise. But to do that they need you to understand the health issues that can occur and what they offer to counter it. Now, while these companies are still selling a product, they are also offering very important and valuable information to the general public that will improve their quality of life significantly.

Secondly, health care providers have started running a lot of more public campaigns trying to raise health awareness in the general public. While these campaigns are not necessarily selling a product, they sill fall under the marketing banner. The health care companies are marketing this information in a way that makes it clear and understandable and provides information to the public that could potentially save a lot of lives.

Political Information

The mother of all marketing. Politics. This is a double-edged sword if there ever was one. The general consensus is that politicians lie. No matter what side they are on, they lie. And you can bet people only think the parties they don’t support lie, while their party speaks the truth. But within this mix of liars and fake news, there are organizations that strive to provide truthful and accurate political information, and they do this by marketing it.

Without marketing, any information will be ignored. You cannot just show people a bullet point list and expect them to take it in. It needs to grab their attention and make them understand. And why is this important? Because politics decides everything. Anyone who says politics does not matter is a fool. Politics decides how we survive. And clear, reliable political information is worth its weight in gold. If a company strives to make the general public understand what is happening in the world of politics then they are definitely inciting positive awareness and change.

All of these points come together to demonstrate just how vital marketing is to the world. Marketing was not invented by capitalism to sell products. It was simply adopted by them to increase the rate at which they can sell.

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