Check Out Snickers' Brilliant 'You're Not You' Tweet To Jeremy Clarkson

Brand scores with gag offering to help out suspended 'Top Gear' with free candy bars.

The CMO's Guide To Forecasting SEO ROI

By Kirsty Hulse

Forecasting ROI is crucial before investing in SEO. Make sure you have defined measurable objectives and understand the size of the opportunity.

Read more

Use Google Analytics To Find Out Why People Leave Your Website

By Mark Hansen

You’re seeing lots of visitors come to your site, but they aren’t sticking around or converting to customers and contributing revenue. Now what?

Read more

Finance Brands & Social Media: Consumers Expect More

By Patrick Hong

The social media activity of financial brands highlights a significant gap between consumer expectations, and what brands actually deliver.

Read more

User-Generated Content: 9 Advantages & Challenges

By Lisa Lacy

User-generated content is cheap and plentiful, but what other opportunities exist for marketers? And what challenges must you consider?

Read more

Why Advertising Must Be More Consumer-Centric

By Patrick Hong

One important question brands need to be asking themselves is whether their advertising efforts actually deliver value and aid the consumer journey.

Read more

Brands Use International Women's Day To Talk Gender Inequality, Empower Women

By Lisa Lacy

Brands used International Women’s Day 2015 to communicate messages about gender quality, empowerment and domestic abuse.

Read more

Sustainable SEO Is Strategic, Not Tactical

By Christopher Hart

Investing in short-term tactics is risky. Here’s why you should embrace a consumer-centric SEO strategy that will deliver long-term business results.

Read more

Browse all latest stories

Welcome to Momentology

Momentology is the leading digital marketing strategy and news resource for senior marketers who believe in a strong customer-centric focus and want to learn how to be visible and persuasive in the moments that really matter.


Popular

Lowe's Has Nailed The Art Of Content Repurposing

By Kelly Wrather

Lowe’s is no stranger to creating compelling content. Here’s what brands can learn from Lowe’s, which has built an integrated content experience.

Read more

CMOs: New Mobile Marketing Strategies Needed To Match Consumer Demands

By Patrick Hong

To seize the mobile opportunity, brands must change the way they think about mobile to keep pace with consumer expectations and demands.

Read more

Link Building Now: 5 Key Points You Need To Know

By Kristine Schachinger

Great content isn’t enough. Link building helps make your site visible to consumers who use search engines to find the products you sell.

Read more

Introducing The Facebook Marketing Strategy Guide

By Danny Goodwin

Get all the data and insights you need for a successful Facebook marketing strategy in Momentology’s new guide on the biggest social network.

Read more