Patrick Hong

Patrick Hong
Pat is one of the founding writers of Momentology. He is passionate about storytelling, technology, and the future of digital marketing. He likes banoffee pie (with a dollop of marmalade), spiders (just give them a chance), and stories of the impending zombie apocalypse (get ready). He dislikes shopping and dental appointments...

Why Brands Must Integrate TV With Wider Marketing Efforts

By Patrick Hong

What can advertisers do to ensure their television campaigns deliver the kind of value that ensures the channel remains a worthy investment?

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5 Reasons Why Marketing Must Fundamentally Change

By Patrick Hong

Senior marketers believe reform is necessary to support the integrated, omnichannel activities required to understand today’s complex consumers.

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7 Ways To Get Real Value From Your Company's Facebook Presence

By Patrick Hong

Not all brands manage to actually get real value out of their Facebook presence. Use these effective tips to help reach your Facebook audience.

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In-store Retailers Struggle To Keep Up With Price Expectations Of Online Shoppers

By Patrick Hong

Electronic Service Labels (ESLs) may offer retailers the opportunities to integrate and improve in-store consumer shopping experiences.

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Microsoft HoloLens Turns Your Environment Into An Interactive Space

By Patrick Hong

Microsoft HoloLens brings high-definition holograms into consumers’ lives, integrating with our physical places, spaces, and things.

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Nordstrom Delights Consumers With Technology

By Patrick Hong

Nordstrom is using integrated technologies to provide an exceptional customer experience, and winning over consumers at crucial moments.

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Aldi Tops List Of Top 10 UK Brands

By Patrick Hong

Discount retailer Aldi is the top UK brand of 2014. Here’s a look at which brands performed best in the minds of consumers in 2014, and why.  

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10 Exceptional Examples Of Brand Communities

By Patrick Hong

An active, engaged brand community can drive innovation and increase revenues and customer loyalty. These 10 brands are leading the way.

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Welcome to Momentology

Momentology is the leading digital marketing strategy and news resource for senior marketers who believe in a strong customer-centric focus and want to learn how to be visible and persuasive in the moments that really matter.