How Can Brands Turn Consumer Complaints Into Compliments On Social Media?

Modern consumers complain about brands an astonishing 879 million times a year on Facebook, Twitter, and other social media platforms.

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Acronym Media's CMO Mike Grehan On Why Marketers Should Think Like Publishers

Search marketing expert weighs in on how brands can better understand consumer intent and figure out what type of content satisfies end users.

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7 Most Successful Social Media Campaigns Of 2014

Brands pushed the boundaries of social media to score the year’s biggest wins in creating awareness among consumers and building a loyal community.

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4 Email Marketing Campaigns That Really Delivered In 2014

These well-executed 2014 email marketing campaigns targeted readers when they were ready for conversion and overwhelmed readers with value.

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Mobile Shopping: Men More Likely To Buy Via Smartphones Than Women

New IAB research has revealed several mobile shopping insights. The way consumers use their smartphones varies by gender, demographic, and market.

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20th Century Fox Promotes 'Taken 3' With A Particular Set of Digital Initiatives

The movie brand is getting a lot of mileage out of a well-known Liam Neeson line in a series of digital initiatives to promote the upcoming film.

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