Momentology

Today’s affiliate space is throwing up some impressive figures. A recent UK market study by the IAB and PwC showcased the affiliate and lead generation market as a £14 billion revenue generator – one that paid out over a billion pounds in commissions and expenditure to affiliates. Forrester is…

There’s much to be learned from the successes of the “big guys” in PPC – those brands that spend hundreds of thousands or even millions in paid search ads – but even more from their mistakes. Man, has eBay made their share of mistakes… and then some. You see, eBay wasn’t very happy…

Earlier this year, David Harling was interviewed in the eBook “SEO Now” to discuss his thoughts on change and evolution in the SEO industry. Harling, head of digital marketing at MoneySuperMarket Group, is a prominent and well-known speaker within the SEO industry. “SEO Now” was authored…

Real-time advertising (RTA) has swept across the digital industry at a voracious speed. It has snagged around 28 percent of total UK display ad spend in the last year, according to the latest IAB audit. This is predicted to almost double in the next 6 months. RTA has its strengths and…

YouTube is the most powerful platform for advertisers in terms of influence in both first and last touch conversions of consumer purchase funnels, according to a new study of social media advertising released by AOL Platforms. The study analyzed 500 million clicks, 15 million conversions, and…

Email marketing experts Bluehornet have published a comprehensive report, “ Consumer Views of Email Marketing”, packed full of insights on consumer email habits and behavior. Some of the most revealing finds are in just how much consumers are influenced by email marketing discounts codes,…