Jaguar, Volvo Tap Google Products To Woo Young, Tech-Savvy Consumers

By Lisa Lacy

To create more immersive digital experiences for consumers, auto brands are branching out to new platforms to try to go beyond just another virtual test drive.

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Creating A Well-Defined Travel Content Marketing Strategy

By Jose Truchado

Successful travel brands are listening to their consumers and using that information to present relevant and inspirational content and products.

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Slate Cosmetics Lets Consumers Upload A Photo, Sample Digital Makeup

By Patrick Hong

Slate Cosmetics has created an augmented reality experience. After uploading an image, shoppers can see how products will look on their own face.

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Thomas Cook Concept Stores Bring Digital Innovation To The High Street

By Patrick Hong

Travel brand Thomas Cook has opened 11 new Cruise Concept Stores in which consumers will find fully integrated digital retail experiences.

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Top Halloween Digital Marketing Campaigns of 2014: Brands Treat Consumers to Videos Galore

By Lisa Lacy

Halloween digital marketing roundup: brands opt for scares, Vine and Instagram, choose-your-own adventure experiences, and virtual trick-or-treating.

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6 Marketing Lessons From Taco Bell On Maintaining Perpetual Cool

By Lisa Lacy

Taco Bell calls its new app the biggest disruption to the industry since the drive-thru. The brand shares lessons from developing and launching the app.

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Homing In On Every Search-Led Travel Buying Cycle Touchpoint

By Daniel Bianchini

How brands can do the best possible job of catering to travelers’ needs from a search perspective, at every search-led stage in the buying cycle.

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