The NFL’s New York Jets have had a rough start this season, but the team is trying to accentuate the positive, investing in rewards for their brand advocates.
Read moreLearning To Create Immersive Experiences For Super Fans 'The Walking Dead' Way
Super fans can be super marketers, but they have exacting standards. Passionate fans want branded experiences that are relevant, authentic, and empowering.
Read moreWhat Brands Can Learn From The Toronto Raptors No. 1 Fan
The NBA’s Toronto Raptors have found a powerful marketing asset in Nav Bhatia. The team has used his super fandom to connect with the South Asian community.
Read moreDon’t Make the Content Suck: The Marriott Approach To Content Marketing Domination
Marriott uses technology to provide informational and entertaining content at the right moments, in the right context, on the right screen.
Read moreGE Shares 9 Tips On Compelling Storytelling
Here’s how the multinational conglomerate GE is using storytelling to reach consumers, connect with new audiences, and incorporate new digital platforms.
Read more6 Strategies to Better Target Customers With Location-Based Offers
Panelists at “Location Matters – Creating Immersive Experiences for Fans and Customers” during New York’s Advertising Week discussed how to manage customer relationships when incorporating location-based technology and offers.
Read more10 Brands Optimizing, Uncovering & Creating Moments That Matter
Brands that can identify and capitalize on untapped moments in the lives of consumers and make them matter are the brands that will distance themselves from the competition. Speaking at SMX East in New York City, Jeffrey K. Rohrs, VP, Marketing Insights, ExactTarget, discussed how the funnel is…
Read moreNetflix's Ingredients For Success: Cooking Up An Addiction
It’s Friday night and my wife and I sit down after the kids have gone to bed. We just need one look and then my wife says, “Shall we?” I reply “yes” and within seconds we’re completely into it. A lot of “oohs” and “aahs” follow for the next 50 minutes: we’re watching our…
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