In-store Retailers Struggle To Keep Up With Price Expectations Of Online Shoppers

Electronic Service Labels (ESLs) may offer retailers the opportunities to integrate and improve in-store consumer shopping experiences.

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Why Authentic Content Matters To Brands, Influencers & Consumers

Creating authentic content is hard for brands, but brand advocates or influencers can help win consumer trust and help push people to purchase.

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Nordstrom Delights Consumers With Technology

Nordstrom is using integrated technologies to provide an exceptional customer experience, and winning over consumers at crucial moments.

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Why Amazon Was Crowned The Best U.S. Brand

The consumers have spoken, and ecommerce giant Amazon is crowned the top U.S. brand from 2014, thanks to its focus on customer service.

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Aldi Tops List Of Top 10 UK Brands

Discount retailer Aldi is the top UK brand of 2014. Here’s a look at which brands performed best in the minds of consumers in 2014, and why.  

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5 Ways To Stay Ahead Of The Marketing Technology Wave

By Santi Pierini

Using marketing technology to harness data, measure digital advertising performance, and quantify results will allow marketers to thrive in 2015.

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What Can Doritos’ Crash the Super Bowl Teach Brands About User-Generated Content?

Here are 10 lessons Doritos’ annual Crash the Super Bowl campaign offers other brands about harnessing the power of user-generated content.

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15 Tips For Successful Influencer Marketing Campaigns

When considering an influencer marketing campaign for your brand, how do you identify the right influencer? And where do you go from there?

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