Patrick Hong

Patrick Hong
Pat is one of the founding writers of Momentology. He is passionate about storytelling, technology, and the future of digital marketing. He likes banoffee pie (with a dollop of marmalade), spiders (just give them a chance), and stories of the impending zombie apocalypse (get ready). He dislikes shopping and dental appointments...

3 Tips To Win Ecommerce Consumer Loyalty

By Patrick Hong

Brands that listen and personalize their services, communications, and incentives, will give themselves the best chance of winning consumer hearts.

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Emotional Storytelling Is KFC's Newest Ingredient

By Patrick Hong

As KFC celebrates its 50th anniversary, the brand is trying to connect with consumers on an emotional level by focusing on touching moments.

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Gap Hopes To Mesmerize Consumers With Instagram Micro-Series

By Patrick Hong

The Gap’s 12-part 15-second micro-series seeks to maximize the storytelling and engagement potential of audiences on Instagram.

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38 Surprising Valentine’s Day Statistics Marketers Will Love

By Patrick Hong

Valentine’s Day isn’t just for couples. Here are the consumer spending stats and facts marketers need to know about the most romantic holiday.

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A Genius Content Marketing Strategy Starts With Audience Research

By Patrick Hong

Understanding your audience in detail will help you build great content marketing campaigns. Here are six tips to create content that resonates.

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Why Brands Must Integrate TV With Wider Marketing Efforts

By Patrick Hong

What can advertisers do to ensure their television campaigns deliver the kind of value that ensures the channel remains a worthy investment?

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5 Reasons Why Marketing Must Fundamentally Change

By Patrick Hong

Senior marketers believe reform is necessary to support the integrated, omnichannel activities required to understand today’s complex consumers.

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Welcome to Momentology

Momentology is the leading digital marketing strategy and news resource for senior marketers who believe in a strong customer-centric focus and want to learn how to be visible and persuasive in the moments that really matter.