In-House & Outsourced Affiliate Marketing: Getting The Best Of Both Worlds

Here’s a case for moving away from third-party affiliate marketing platforms to building in-house resources. But is there a third way forward?

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Email Marketing Budgets To Surge In 2015

Brands are ramping up their marketing investments. Email leads as the top conduit for communications and driving customer loyalty.

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Auto Trader UK Builds Consumer Excitement Using Legos As The Driver

Auto Trader UK is making use of its social media followers in a campaign that transforms a few lucky consumers’ cars into their Lego counterparts.

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Display Ad Viewability: Consumers Don't See 56% Of Ads

Google recently studied its display advertising platforms to better understand ad viewability. What do advertisers and publishers need to know?

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Pizza Hut Flirts With Eye-Tracking Menu Technology, Will Other Brands Follow?

Pizza Hut’s tablet-based Subconscious Menu will track eye movements to identify a customer’s perfect pizza from 4,896 possible combinations.

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Defining SEO For 2015

By Andrew Girdwood

SEO is the single most effective channel for consumers discovering your brand, goods, and services. What defines search engine optimization in 2015?

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