Mobile Optimization Plays Key Role in 80% of Consumer Purchase Journeys

Consumers use mobile devices to find deals, compare prices, research products, and buy – don’t frustrate them with non-optimized mobile sites.

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Bringing Customer Value To Organic Search

By Andrew Isidoro

Customer-centric marketing principles have never been more important. Providing value within the search results helps differentiate your brand.

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Google Penguin 3.0: 5 Things CMOs Need To Know

By Kristine Schachinger

Google Penguin 3.0 is the latest attempt by Google to clean up its organic search results. Could the update threaten your brand’s search visibility?

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6 Ways Brands Can Find Instagram Success

Brands are using Instagram to reach consumers with creative, innovative marketing campaigns. These insights and tips can help your brand become an Instagram success.

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8 Tips to Optimize Your 2015 Email Marketing Strategy

Study reveals email open, click, click-to-open, and bounce rates for 34 industries, plus areas including scheduling, personalization, and subject lines.

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Which Retargeted Ads Perform Best With Consumers?

How do people feel about and respond to retargeting? Research shows that consumers click on relevant ads when they appear on trusted websites.

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Email Is Critical To Successful Cross-Channel Marketing

Delivering relevant messages to the right consumer at the right time is challenging. Here’s why a successful cross-channel strategy starts with email.

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