Why Advertising Must Be More Consumer-Centric

By Patrick Hong

One important question brands need to be asking themselves is whether their advertising efforts actually deliver value and aid the consumer journey.

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Brands Use International Women's Day To Talk Gender Inequality, Empower Women

By Lisa Lacy

Brands used International Women’s Day 2015 to communicate messages about gender quality, empowerment and domestic abuse.

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Sustainable SEO Is Strategic, Not Tactical

By Christopher Hart

Investing in short-term tactics is risky. Here’s why you should embrace a consumer-centric SEO strategy that will deliver long-term business results.

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10 Remarkable Influencer Marketing Facts

By Lisa Lacy

As the idea of celebrity changes for younger generations, what do marketers need to know about influence to remain relevant to consumers?

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From Social Presence To Social Selling: 5 Tips For Making The Leap

Brands must strategically curate the right social ambiance and guide it for maximum selling effectiveness. Here’s how.

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Why Do Most Brands Stay Clear of Black History Month?

By Patrick Hong

Are brands doing enough to build positive relationships with ethnic and minority communities outside of Black History month?

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What Is SEO Now, In 2015?

By Danny Goodwin

SEO is critical for your brand or business to be found at the moments when consumers are searching for things you sell or know lots about.

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