Exodus of Auto Brands From Super Bowl XLIX Makes Room For First-Time Advertisers

Several auto advertisers will sit out Super Bowl XLIX, paving the way for a spate of newbies attracted by the potential for 222 million eyeballs.

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7 Super Bowl Advertisers Scoring With Digital Content

Forget puppies. These seven Super Bowl advertisers are extending their TV ad dollars with noteworthy digital plays.

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Ploy or Not, Puppy Ad Controversy Puts GoDaddy In Super Bowl Spotlight Again

GoDaddy has a history of pushing the envelope. Despite widespread speculation its latest ad controversy was intentional, the strategy works.

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7 Ways To Get Real Value From Your Company's Facebook Presence

Not all brands manage to actually get real value out of their Facebook presence. Use these effective tips to help reach your Facebook audience.

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Introducing The Facebook Marketing Strategy Guide

Get all the data and insights you need for a successful Facebook marketing strategy in Momentology’s new guide on the biggest social network.

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5 Emerging Super Bowl 2015 Advertising Themes

Brands bank on Super Bowl ads featuring cuddly pets, dependable dads, and tales of triumph over adversity to score with consumers.

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Pinterest Searches For More Male Users

In an effort keep its male users active and attract more men, Pinterest has updated its search engine to show results just for guys.

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#Deflategate Becomes A Super Bowl Dry Run For Real-Time Marketers

Real-time marketers can thank the New England Patriots underinflated ball scandal for a chance to get some extra practice before the big game.

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