Create Awareness - Page 9 of 20

#Deflategate Becomes A Super Bowl Dry Run For Real-Time Marketers

Real-time marketers can thank the New England Patriots underinflated ball scandal for a chance to get some extra practice before the big game.

Focusing less on the quantity and more on quality allows for better, more focused storytelling because you’re trying to reach your loyalists.

Nordstrom is using integrated technologies to provide an exceptional customer experience, and winning over consumers at crucial moments.

Start bringing your brand and stories to life by refocusing your Facebook marketing efforts on the content consumers want to see.

While ambush marketing raises some legal considerations, it can help reinforce brand ethos while also potentially connecting with new audiences.

Discount retailer Aldi is the top UK brand of 2014. Here’s a look at which brands performed best in the minds of consumers, and why.

An active, engaged brand community can drive innovation and increase revenues and customer loyalty. These 10 brands are leading the way.

What will the introduction of connected devices bring to the health care industry, and why should brands and providers adapt to the imminent change?