#Deflategate Becomes A Super Bowl Dry Run For Real-Time Marketers

Real-time marketers can thank the New England Patriots underinflated ball scandal for a chance to get some extra practice before the big game.

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4 Reasons To Focus On The Quality (Not Quantity) Of Your Facebook Fan Base

By Lisa Williams

Focusing less on the quantity and more on quality allows for better, more focused storytelling because you’re trying to reach your loyalists.

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Nordstrom Delights Consumers With Technology

Nordstrom is using integrated technologies to provide an exceptional customer experience, and winning over consumers at crucial moments.

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10 Facebook Content Marketing Dos & Don'ts For Brands

By Kelly Wrather

Start bringing your brand and stories to life by refocusing your Facebook marketing efforts on the content consumers want to see.

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Newcastle Crashes The Super Bowl Again, But Is Ambush Marketing A Good Strategy?

While ambush marketing raises some legal considerations, it can help reinforce brand ethos while also potentially connecting with new audiences.

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Aldi Tops List Of Top 10 UK Brands

Discount retailer Aldi is the top UK brand of 2014. Here’s a look at which brands performed best in the minds of consumers in 2014, and why.  

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10 Exceptional Examples Of Brand Communities

An active, engaged brand community can drive innovation and increase revenues and customer loyalty. These 10 brands are leading the way.

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Why Connected Devices Could Revolutionize Health Care

What will the introduction of connected devices bring to the health care industry, and why should brands and providers adapt to the imminent change?

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