Cause Marketing: 3 Best Practices For Brands Supporting Good Causes

As corporate social responsibility becomes more of a must-have for brands, what can marketers do to ensure their charitable efforts ring true?

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Marketing To Gamers On Video Game Consoles: Can Brands Play?

Reaching consumers via video game consoles is a growing opportunity. Brands are now in the game via sponsorships, branded apps and games, and ads.

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Using Branded How-To Videos To Meet Consumer Needs

By Valbona Gjini

How-to videos are one of the most effective ways to engage with your consumers. Video tutorials help customers better understand your products.

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Fat Girl Fails: When Marketing To Women, Don't Be Tone-Deaf

Recent mistakes by Walmart and Subway point to a disconnect between national conversation and the conversation brands have with female consumers.

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Pin & Win: Why Brands Should Invest In A Pinterest Strategy

By Ken Burke

Optimize your sites for Pinterest users, invest in your own boards, and capitalize on the insights Pinterest’s analytics offer about your products.

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Top Halloween Digital Marketing Campaigns of 2014: Brands Treat Consumers to Videos Galore

Halloween digital marketing roundup: brands opt for scares, Vine and Instagram, choose-your-own adventure experiences, and virtual trick-or-treating.

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6 Marketing Lessons From Taco Bell On Maintaining Perpetual Cool

Taco Bell calls its new app the biggest disruption to the industry since the drive-thru. The brand shares lessons from developing and launching the app.

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