38 Surprising Valentine’s Day Statistics Marketers Will Love

Valentine’s Day isn’t just for couples. Here are the consumer spending stats and facts marketers need to know about the most romantic holiday.

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7 Steps To A Customer-Centric Content Scorecard

By Lisa Williams

Content scorecards are one of the best, most relevant tools for analyzing past, present, and potential future performance of content. Here’s why.

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A Genius Content Marketing Strategy Starts With Audience Research

Understanding your audience in detail will help you build great content marketing campaigns. Here are six tips to create content that resonates.

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5 Reasons Why Marketing Must Fundamentally Change

Senior marketers believe reform is necessary to support the integrated, omnichannel activities required to understand today’s complex consumers.

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Super Bowl 2015 Moments: These Brands Had Truly Memorable Ads

In addition to the New England Patriots, brands like Fiat, Always, McDonald’s, Toyota and Bud Light were Super Bowl winners in their own ways.

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Best Super Bowl Ads Of 2015 Put New Plays In Marketer’s Playbook

By Greg Jarboe

What the top Super Bowl commercials of 2015 can teach marketers about being visible and persuasive in the moments that really matter.

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