Why Do Most Brands Stay Clear of Black History Month?

By Patrick Hong

Are brands doing enough to build positive relationships with ethnic and minority communities outside of Black History month?

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3 Reasons Brands Should Invest More in UX Design Now

By Larry Marine

A one-time investment in user experience design will pay for itself by increasing conversions, revenue, and brand loyalty.

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18 New Content Marketing Rules

By Lisa Lacy

Ways your brand or business can create great content, market it on the right platforms, and engage your target audiences.

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What Is SEO Now, In 2015?

By Danny Goodwin

SEO is critical for your brand or business to be found at the moments when consumers are searching for things you sell or know lots about.

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5 Reasons Customer Lifetime Value Is The Must-Track Metric Of 2015

Incredible advances in affordable, real-time, big data analytics solutions will help elevate CLV to the status of Golden Metric.

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Audience Optimization: Giving Your Audience What It Wants

By Christopher Hart

Audience optimization helps you understand what digital consumers want, in the language they use, so you can reach them at the moments they need you.

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Mobile App Usage Forecast: Consumers Will Spend More Time, Money In 2015

By Patrick Hong

New research reveals why continual innovation by brands in the app space is crucial for consumers to stay engaged with the apps they’re using.

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Content Marketing Strategy Essentials For Brands

By Danny Goodwin

Make your content marketing strategy and ROI more effective with this essential reading on audiences, ideation, formats, and analysis.

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