Why User Experience Defines Your Brand

By Larry Marine

Couple a UX strategy with a great UX design to achieve a brandable UX design. Only then will UX become synonymous with your brand.

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Can Budweiser's Puppy Commercials Teach Other Brands New Tricks?

Marketers looking to emulate Budweiser’s advertising success with puppies should develop content with relatable themes and emotional triggers.

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5 Reasons Why Marketing Must Fundamentally Change

Senior marketers believe reform is necessary to support the integrated, omnichannel activities required to understand today’s complex consumers.

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Super Bowl 2015 Moments: These Brands Had Truly Memorable Ads

In addition to the New England Patriots, brands like Fiat, Always, McDonald’s, Toyota and Bud Light were Super Bowl winners in their own ways.

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Best Super Bowl Ads Of 2015 Put New Plays In Marketer’s Playbook

By Greg Jarboe

What the top Super Bowl commercials of 2015 can teach marketers about being visible and persuasive in the moments that really matter.

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7 Super Bowl Advertisers Scoring With Digital Content

Forget puppies. These seven Super Bowl advertisers are extending their TV ad dollars with noteworthy digital plays.

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Introducing The Facebook Marketing Strategy Guide

Get all the data and insights you need for a successful Facebook marketing strategy in Momentology’s new guide on the biggest social network.

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4 Reasons To Focus On The Quality (Not Quantity) Of Your Facebook Fan Base

By Lisa Williams

Focusing less on the quantity and more on quality allows for better, more focused storytelling because you’re trying to reach your loyalists.

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