3 Ways To Prepare For A Social Media Brand Crisis

By Victoria Edwards

A social media brand crisis is inevitable. Having a crisis management strategy in place now will help protect your brand’s reputation later.

Read more

What Is SEO Now, In 2015?

By Danny Goodwin

SEO is critical for your brand or business to be found at the moments when consumers are searching for things you sell or know lots about.

Read more

5 Reasons Customer Lifetime Value Is The Must-Track Metric Of 2015

Incredible advances in affordable, real-time, big data analytics solutions will help elevate CLV to the status of Golden Metric.

Read more

Audience Optimization: Giving Your Audience What It Wants

By Christopher Hart

Audience optimization helps you understand what digital consumers want, in the language they use, so you can reach them at the moments they need you.

Read more

Mobile App Usage Forecast: Consumers Will Spend More Time, Money In 2015

By Patrick Hong

New research reveals why continual innovation by brands in the app space is crucial for consumers to stay engaged with the apps they’re using.

Read more

Hooked On Smartphones: 23 Compelling Mobile Consumer Statistics

By Patrick Hong

A survey from Apigee has revealed fascinating insights on the extent of the influence that smartphone technology has had on U.S. and UK consumers.

Read more

CMOs: New Mobile Marketing Strategies Needed To Match Consumer Demands

By Patrick Hong

To seize the mobile opportunity, brands must change the way they think about mobile to keep pace with consumer expectations and demands.

Read more

Link Building Now: 5 Key Points You Need To Know

By Kristine Schachinger

Great content isn’t enough. Link building helps make your site visible to consumers who use search engines to find the products you sell.

Read more