Defining Affiliate Marketing For 2015

By Andrew Girdwood

Affiliate marketing is still growing and 2015 will be an interesting year. What’s been going on in the sector and what may happen next year?

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Amplifying Video Content With Social Media To Improve Discoverability

By Greg Jarboe

Improve your video marketing strategy by identifying “super-sharers” in your audience to help build a community around your content.

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Will 2015 Be The Year Of Branded Social Communities?

With brand reach in decline on Facebook and Twitter, is it time to engage socially with consumers on dedicated, brand-hosted communities?

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4 Tips on Crafting PPC Ads That Convert Like Crazy

By Larry Kim

Here are a few creative paid search ad writing tricks you can use that will payoff in higher conversion rates, lower CPCs, and a better ROI.

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American Express Hopes Taylor Swift App Turns Fans Into Future Cardmembers

New American Express Taylor Swift Experience app taps into Swift’s loyal fan base to create awareness with a new generation about the brand.

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Performance Marketing: 4 Key Metrics For Brands

By Santi Pierini

These essential performance marketing metrics help determine how campaigns are performing, how spend can be optimized, and success or failure.

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